WHY GRAPHIC DESIGN?
Graphic Designer
Job Description: Top Duties and Qualifications
A Graphic Designer, or Graphic Artist, uses computer
software programs to communicate a given message visually. It is common for a
Graphic Designer to use different design elements such as fonts, colours,
images, motion graphics, logos, or shapes.
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What does a Graphic Designer do?
The role of a Graphic Designer is to help bring
marketing and branding ideas to life. Graphic Designers are involved in the
creation of a company’s promotional materials, whether they are print or
digital. A Graphic Designer generally works in the marketing department. They
may also collaborate with other business departments within a firm.
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Graphic Designer duties and responsibilities
When writing a job description for a Graphic Designer, it’s
important to specify the main functionalities of the role by explaining whether
the job applicant will be working in digital, print, or both. Below is a list
of the most important duties for the job and responsibilities needed to excel
for a Graphic Designer:
- Design
company logos, letterheads, brochures, presentations, promotional
materials, and website elements.
- Meet
with clients or other team members to determine requirements and vision
for design elements, which may include multiple strategy meetings.
- Create
multiple different versions of a similar product and send them through
approvals.
- Keep
up-to-date with the latest design trends by attending workshops, courses,
and reading relevant material.
- Review
finalized materials to be sure there are no errors.
- Work
with internal technology software and hardware.
- Select
fonts, colours, shapes, designs, styles, and layouts for projects.
Graphic Designer skills and qualifications
A successful Graphic Designer candidate will have various
prerequisite skills and qualifications needed for duties for this job. After
posting the most important job functionalities for a Graphic Designer, follow
up with the skills and qualifications required to perform those jobs. Some
examples of the skills used in a Graphic Designer role include:
- Time
management skills to work on multiple projects at once and with various
deadlines, especially if working in an agency
- Attention
to detail to ensure that all client or team specifications are met and
free of any errors
- Patience
to send creative designs through multiple approval processes and often
work with several different people to get a job done
- Creative
mindset to be able to bring a design to life with simple
instructions
- Strong
organisational skills to keep up with various client needs or team
projects
- Technical
skills to work with popular graphic design programs like the Adobe
suite
- Flexibility
to be able to switch between projects or pivot quickly should the
requirements of the project change
Graphic Designer experience
requirements
It is ideal to hire a Graphic Designer who has three to five
years of experience. If you are dealing with more complex projects, you
may consider hiring one who has worked in the industry much longer. Some
agencies may hire Graphic Designers with minimal experience for basic design
tasks. An agency may also employ Graphic Designers with varied skill levels to
cater to different projects.
Graphic Designer education and training
requirements
Many Graphic Designer job postings require at least a university
or college degree in a related discipline. Some employers may look for
additional education qualifications like workshops, seminars, or training
sessions. This can help determine if the applicant has stayed up-to-date in the
industry.
Graphic Designer salary expectations
According to Indeed salaries, the average salary for a Graphic
Designer is $21.28 per hour. The salary can
fluctuate depending on experience, location, or the company that is
hiring.
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